Spring is here and that means you’ve got the perfect opportunity to give your social media accounts a once over and clean out all the digital cobwebs.
Now you might be thinking, my accounts don’t have any digital cobwebs, but upon closer inspection you could be surprised. Over time, your bio and contact details can become out of date, your profile picture lose its appeal and/or your security slacken.
Here’s a few things you should focus on:
1. Change your passwords
Chances are your social media accounts have the same passwords they did when you first created them. After all, they might be being accessed by several different individuals, so changing them frequently is a pain, right?
While it might be awkward to constantly change your business social media account passwords, it’s definitely necessary. Accounts get hacked all the time and it’s bad enough when it’s a personal account that’s affected, let alone a business one.
Just be sure to alert everyone who uses the accounts of the password change to avoid hold ups.
2. Review your bio
Remember when you wrote your social media bios all those years ago? Unless your business is exactly as it was back then, your bio information is likely to be out of date now.
Do you offer any new services that aren’t covered? Perhaps you’ve got a new website and haven’t added it to your bio or there are some new hashtags relevant to your business.
Keep your bio up to date with the latest, greatest information about your business and leave nothing to your audiences’ imagination.
3. Update your images
Does your business have a new logo, but your social media accounts still display the old one? What kind of message is that simple oversight sending to your followers? It might seem like nothing, but why leave anything in place that people can find fault with.
Consider replacing your profile picture, cover photo and, while you’re at it, why not add a cover video to give your page an extra bit of zing.
Check out this post on SocialMediaExaminer for more info on Facebook cover videos.