With Facebook organic reach at an all-time low, social media marketers need to up their games if they want to get their updates in front of the people who matter to their businesses and the businesses they are helping to succeed online.

It’s become clear that social media marketers need to evolve or find their updates completely lost in all the online noise. Obviously, paying to be seen with Facebook ads is one option, but not necessarily something some smaller businesses want to do right away. So what else can they do to drive engagement?

One option is to utilise the power of Facebook groups.

While it’s true that using Facebook groups for boosting engagement and starting discussions is nothing new, it is a technique that many businesses haven’t tried before. With that in mind, we’ve compiled a list of 5 tips to help you get started.

1. Provide real value

First and foremost, the purpose of any Facebook group you create should be to provide real value to the members. So, for example, let’s say you’ve got a pet care business and you decide to setup a group related to animal health. Great things to post would be articles about caring for dogs and cats, health issues to watch out for, etc. What you don’t want to do is simply spam the group with your products and services.

2. Post event notifications

If someone has joined a group you created, there’s a good chance they want to hear about events and news related to the subject of the group. That’s why posts about events in your local area that are relevant will often pique people’s interest and get discussions started.

3. Encourage engagement

While the posts you publish will hopefully spark conversations, there’s nothing better than asking questions. For example, you might post a link to a recent news event that’s relevant to the group as an FYI. But by adding a little bit of extra wording you can encourage engagement. For example, “have you ever experienced anything similar? We’d love to hear about it.”

4. Go Live

Live video is increasingly powerful on Facebook today and you can actually broadcast a live video right in a Facebook group. It’s a great way to build your community and give your group members an insight into your business. Just be sure to announce ahead of time when you’ll be going live to get the maximum number of viewers.

5. Be present

One of the biggest mistakes business owners make after creating a Facebook group is to leave it to its own devices and not actively participate. But what’s the point in that? After all, you ultimately want to encourage people to purchase your products and services. Be present and always ensure you are part of the conversation.

Have you used Facebook groups to connect and engage with your customers? We’d love to hear about your experiences.