Since Facebook announced that business pages would be getting less exposure in the News Feed going forward, many people have (wrongly) exclaimed that the sky is falling.
The truth, however, is that Facebook make algorithm changes all the time and the primary reason they do so is to improve the user experience. Let’s face it, Facebook was founded as a social platform for connecting with friends and family. So it makes sense that users predominantly want to see posts from people close to them first and brands second.
Nevertheless, Facebook is still an essential social media marketing platform and these three top tips can help your brand stand out in the new, more streamlined News Feed:
1. Live Video
Facebook even said in their post announcing the News Feed change that Live videos encourage discussions among viewers and get “six times as many interactions as regular videos”. If that’s not a hint that you should be using Live Video on your business page we don’t know what is.
Sometimes, the best Live videos are the ones that are spur of the moment and capture the personalities behind your brand. Something as simple as going live during a business event and getting your staff to say hello could really help put a face on your brand.
2. Remind your followers about the “see first” option
Your followers can choose to see posts from your Page first in their News Feeds. This option has always been available and is now more relevant than ever following the recent Facebook change.
It really wouldn’t hurt to remind your followers about this option from time-to-time when you post. They can enable it by visiting your page and selecting the appropriate option:
3. Facebook Ads
Facebook ads are now more powerful than ever. The bottom line is that if you want to get in front of the people who really matter to your business, you’re going to have to pay. It’s not really surprising that Facebook has ended up this way. Making brands pay to play is a smart move on their part.
With Facebook ads, you can suddenly get your posts and your business page in front of people on a laser-targeted basis – determined by a person’s age, sex, ethnicity, educational background, work experience and much, much more.
A small Facebook ads spend could bring significant ROI and really bolster your social media marketing efforts.