The story of how WordPress has grown from a simple blogging platform to become the number one content management system in the world is pretty amazing. The fact that Internet giants Mashable and TechCrunch use WordPress is testimony to not only its success, but also to how much confidence these online giants place in it.

One of the reasons why WordPress is so widely used is because of its fantastic Search Engine Optimisation (SEO) capabilities. As with all things WordPress, SEO can be setup (to a basic, but acceptable level) in a matter of minutes.

SEO-friendly themes

First and foremost, WordPress site owners can choose from a vast amount of themes, all of which have particular strengths and applications. Furthermore, many of these themes have been designed specifically with SEO in mind and include some very simple components to help give your website a better chance of standing out from the online crowd.

Intuitive structure

WordPress’ blogging heritage means that it absolutely knows how to structure all of the information on your website. Content that’s organised intuitively into pages and posts, and utilises categories and tags, is effortless for Internet users to navigate – a reality that reduces bounce rate and boosts SEO.

Permalinks

With WordPress, site owners can take advantage of so-called “pretty permalinks”. These permalinks are considered to be more SEO-friendly than their more traditional counterparts and can give sites a potential search boost because of the keywords they can contain.

SEO plugins

There are absolutely tons of SEO plugins for WordPress, all of which have different features and components. The most difficult thing for you as a website owner is choosing which one you want to use. The Yoast WordPress SEO Plugin is one of the most popular, but it’s all about what works for you.

Mobile optimisation

Many WordPress themes are responsive out of the box, which means they adapt to fit on mobile device screens. This is an absolute must for SEO nowadays, particularly as Google has previously hinted that mobile-friendly websites will benefit from a boost in the organic rankings.

Website speed

Internet users like fast websites and that’s something that Google pays a lot of attention to. If your website is sluggish, it could not only see customers leave out of frustration, but might also experience a drop in its SEO as a result. With WordPress – especially with all its plugins – websites can be further optimised for efficiency and performance.